About Us

In today’s economic environment (post covid), many resorts and private clubs are experiencing compaction issues and overcrowding of their facilities, an aging demographic, a reduction in food and beverage activity, and the absence of the necessary reserves to address much needed renovations or a capital project. The process we undertake provides an objective assessment of how best to address these issues while identifying realistic financial goals along with specific recommendations that can assist management in developing a relevant Strategic Plan, Master Facilities Plan, Business Plan, and Marketing Plan.

Signature Group is uniquely qualified to provide management, operations, marketing and financial services for private clubs, resorts, golf brands and companies looking to grow their share of the highly valued golf and club member demographic.

Our team of hospitality and club industry experts include analysts, strategists, operators, marketers, and club professionals who draw from their vast experience in working with resorts and clubs located throughout the U.S and internationally.

Recent corporate clients include Golf Genius, GOLFZON, and Equinox Hotels, a luxury, lifestyle hotel in Hudson Yards, New York. Recent private club clients include The Club at Castiglion del Bosco, Tuscany, Italy; Savannah Yacht Club, Savannah, Ga; Lonesome Valley POA, Sapphire, NC; Minikahda Club, Minneapolis, MN; and Forest Lake Club, Columbia, SC.

Our Team

About our President and CEO

Bruce Lucker is widely recognized for his unparallelled management and marketing expertise in the sports, entertainment, golf and private club industries. Through years of hands-on experience, he has been responsible for overseeing the key disciplines of strategic planning, master planning, operations, marketing, communications, promotion, ﬁnance, and revenue generation. As an enthusiastic communicator, negotiator, facilitator, and branding expert, Bruce has merged his wealth of knowledge to lead a team at Signature Group, a highly personalized consultancy serving clients in the golf, private club, and hospitality industries worldwide.

Prior to starting Signature Group, Bruce served in such leadership roles as Chief Operating Officer of the World Golf Hall of Fame and the World Golf Village, Senior Marketing Strategist for the PGA TOUR, President of Sun International Hotels Sports and Entertainment Group, and Executive Vice President for Madison Square Garden Enterprises.

Proud Strategic Partner with Perfect Golf Event

Perfect Golf Event is organized to help golf event organizers have a more successful golf event and raise more money through technology, innovative formats and exciting fundraising contests. Perfect Golf Event and Signature Group assist groups looking to organize, manage and market a fundraising golf event, beginning with a free service and scaling up. Organizations benefit in three main areas: attracting more players, selling more sponsorships and ultimately raising more money.

What Our Clients Say

Bruce, I can’t stress how happy I was to have you, Josh, and your team help us out.   Things are rough right now at the club but we can come out of it at the end and be better than ever.

Signature Group did a great job of helping us to engage our members through their Branding Assessment and then assisting us with the implementation of some very creative financing alternatives.

With its insights and understanding of the region’s golfing industry, the Signature Group laid out a viable road map that the Asian Golf Industry Federation is now successfully implementing. We are grateful to Bruce Lucker and his team for helping the Asian Golf Industry Federation define its vision for the future.

Much of what we’ve achieved as an association over the past year and a half would not be possible without the Signature Group’s tremendous support and dedication to our cause. Besides handling many of the duties our board members are not able to, the ideas and advice you’ve provided are game changers. We highly value working with you as an accomplished, creative leader who doesn’t understand what it means to fail. The energy you exude says all things are possible. When all things are possible, hope is alive, and with hope comes the opportunity to achieve greatness.

Looking for more?

We deliver solutions. If you would like to hear from a member of our team to schedule an introductory call or virtual meeting, please contact us today.