About Us

In today’s economic environment, most private clubs with whom we work are experiencing compaction and overcrowding in their golf assets, an aging membership, and a reduction in club revenues due to reduced member food and beverage activity. The process we undertake provides for an objective assessment of club revenue and expenses while identifying specific financial goals and tactics that assist club management to implement the recommendations that come out of our Strategic Planning and Master Planning process.

Signature Group is uniquely qualified to provide management, operations, marketing and financial services for private clubs, golf organizations and companies looking to grow their share of the highly valued club member demographic.

Our team of club industry experts include analysts, strategists, and club professionals who draw from their vast experience in working with golf and country clubs located throughout the U.S and internationally.

Recent corporate clients include Golf Genius, GOLFZON, and Equinox Hotels, a luxury, lifestyle hotel in Hudson Yards, New York. Recent private club clients include The Club at Castiglion del Bosco, Tuscany, Italy; Savannah Yacht Club, Savannah, Ga; Lonesome Valley POA, Sapphire, NC; Minikahda Club, Minneapolis, MN; and Forest Lake Club, Columbia, SC.

Our Team

About our President and CEO

Bruce Lucker is widely recognized for his unparallelled management and marketing expertise in the sports, entertainment, golf and private club industries. Through years of hands-on experience, he has been responsible for overseeing the key disciplines of strategic planning, master planning, operations, marketing, communications, promotion, finance, and revenue generation. As an enthusiastic communicator, negotiator, facilitator, and branding expert, Bruce has merged his wealth of knowledge to lead a team at Signature Group, a highly personalized consultancy serving clients in the golf, private club, and hospitality industries worldwide.

Prior to starting Signature Group, Bruce served in such leadership roles as Chief Operating Officer of the World Golf Hall of Fame and the World Golf Village, Senior Marketing Strategist for the PGA TOUR, President of Sun International Hotels Sports and Entertainment Group, and Executive Vice President for Madison Square Garden Enterprises.

What Our Clients Say

Looking for more?

We deliver solutions. If you would like to hear from a member of our team to schedule an introductory call or virtual meeting, please contact us today.